You have a website?
Just because you create a website doesn't mean that people can find it. To make it easier to find you should register your site in as many relevant directories as possible. Here are some suggestions:
- Chamber of Commerce
- Search Engines
- Google/Yahoo
- Local/regional directories
- Associations
- Professional Groups
Search
Engine Optimization
How will customers find you?
Once your site is completed visitors will not magically appear at your website. Research shows that over 85% of web traffic comes from searches on engines and directories.
Your website needs to be implemented with an eye to Search Engine Optimization (SEO). The content of each page needs to be closely related to its' title and description. Directory structure, file names and key words are also important. Port Town Websites will handle those as part of any (re)design.
**SEO is more of an art than a science**
Another must is registering with search engines (Google and Yahoo in particular). From there you should register with every appropriate directory/listing site that you can find. Examples include: local Chamber of Commerce, Professional Associations, Yellow pages, and local/regional service directories. Port Town Websites can handle this as an additional service.
Further you can advertise your website address through any advertising or promotional materials you normally use. Examples include: business cards, print advertising, and telephone tree. A web address added to a business card or print ad will turn a single piece of paper into pages of color pictures and details about your products and your company.
Google Analytics & Google Optimizer
Google Analytics and Google Optimizer are two of the most valuable site tools available to help boost your business. In best Google style ... these tools are freely available and they are relevant for both causal users and on-line businesses. The tools can be used together to optimize your site. Google Analytics tells you what's happening on your site, and Website Optimizer empowers you to change it. You can use Google Analytics to track user behavior on your site, and Website Optimizer will give you the tools you need to improve your site and get users to convert into customers.
Analytics will work with any new or existing site.
Google Analytics shows you which sites, search engines, and keywords refer your traffic and how visitors interact with your site. This information in invaluable as you start to drive more traffic to your site. it identifies what directores, keywords and/or e-mail campaigns are working and which are not.
It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Google Optimizer is the tool you use to optimize web sites content. With Website Optimizer, you can try any combination of content to find out what delivers the best results (e.g. clicks to purchase, signs up for a list, etc.). Using this tool makes it easy to get direct feedback from your site visitors.
Both of these tools are free from Google. These may sound complicated but we can help you take advantage of them as well as other webmaster tools.
Please contact us for a free consultation.