Search Engine Optimization
How will your customers find you?
Once your site is completed visitors will not magically appear at your website. Research shows that over 85% of web traffic comes from searches on engines and directories. Your website needs to be implemented with an eye to Search Engine Optimization (SEO).
SEO stands for search engine optimization. It’s the process of getting traffic from the free, organic, editorial or natural search results on search engines. Search Engines like Google, Bing and Yahoo.
What Search Engines like...
- Keyword Descriptions
- Tagged Images
- Optimized PDF's
- Readable Navigation
- Good User Experience
What Search Engines don't like...
- Keyword Stuffing
- Thin or Shallow Content
- Purchased Links
- Poor User Experience
Your website is the first point of contact with potential customers. If they can’t find you, why have a website? This is where SEO plays an important role. Helping those potential customers find you.
Think of SEO as a money making tool for your company. If they can find your website, it may help generate leads and prospective customers. Effective SEO should be part of your company’s strategies and goals.
A BIG misunderstanding about SEO is that it’s just about search result rankings and getting more clicks and views. Skipping the basics of SEO is not a good thing for your site’s foundation and can prevent you from fully maximizing your online opportunities.
Don’t wait! Get your business found and noticed with SEO!
